Blog

In recent years, the industrial market has faced uncertain growth and tighter budgets. In this context, B2B marketing needs to shift gears: it’s not about “doing more,”...

Artificial intelligence is changing the way people search, read, and select information online. In just a few months, it has gone from a supporting technology to an active player in...

Trade shows have been the gravitational center of B2B communication in the industrial sector for decades. It is a must-attend event, a symbol of market presence and credibility. But...

In 2024, Italy remained one of the main targets of cybercrime in Europe and worldwide. Although the country accounts for only 1.8% of global GDP, it was hit by 10% of all known cyberattacks...

When it comes to B2B social media, it’s easy to underestimate the commitment required. Many assume it’s enough to post occasionally on random topics. But like any business investment,...

Sometimes, 1+1 equals 3. Collaboration between people with different skills and backgrounds often leads to results that seem unimaginable initially. This is especially true in technical...

Given the complexity of products and services, the WHAT to communicate certainly carries more weight in industrial markets than in other sectors. However, it is crucial not to underestimate...

A logo redesign can modernise your brand, and this is how you can do it.

Given the almost complete cessation of trade shows and in-person events in the B2B world, will trade shows go fully digital or will they move toward hybrid solutions?

Find out how to promote your business through Google Ads Search campaigns, reaching customers in the early stages of search.

Learn how to promote your B2B business through Google's Display Distribution Network, reaching the right people at the right time.

Wondering what online advertising is for B2B companies, and how to take the first steps? We will explain it to you in this introductory guide.

Let's talk about Google's new responsive display ads. Is it better to choose this new format or stick to the classic custom banners?

The B2B buying process has reached a new level of complexity, but by working on your online presence you can take advantage of it.

SEO is one of the critical aspects of digital marketing, even for B2B industrial markets. In this article, we explain what it is and how to do it correctly.

Are you wondering how inbound marketing works and why it is important for B2B companies? Find out everything you need to know in this article.

Italian SME digital marketing - especially in the B2B market - is lacking. Let's understand why this is happening and what they can do to enhance their online presence.