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Cyber security for SMEs
In 2024, Italy remained one of the main targets of cybercrime in Europe and worldwide. Although the country accounts for only 1.8% of global GDP, it was hit by 10% of all known cyberattacks...
How Much Does It Cost to Be on Social Media?
When it comes to B2B social media, it’s easy to underestimate the commitment required. Many assume it’s enough to post occasionally on random topics. But like any business investment,...
1+1=3 –Collaboration as a marketing booster
Sometimes, 1+1 equals 3. Collaboration between people with different skills and backgrounds often leads to results that seem unimaginable initially. This is especially true in technical...
How to communicate effectively in technical B2B markets
Given the complexity of products and services, the WHAT to communicate certainly carries more weight in industrial markets than in other sectors. However, it is crucial not to underestimate...
Considering a logo restyle? Here’s what you need to know.
A logo redesign can modernise your brand, and this is how you can do it.
The future of trade shows: The key is integration
Given the almost complete cessation of trade shows and in-person events in the B2B world, will trade shows go fully digital or will they move toward hybrid solutions?
Introduction to Google Ads Search Campaigns for B2B
Find out how to promote your business through Google Ads Search campaigns, reaching customers in the early stages of search.
Introduction to the Google Ads Display Network for B2B
Learn how to promote your B2B business through Google's Display Distribution Network, reaching the right people at the right time.
Introduction to online advertising in B2B
Wondering what online advertising is for B2B companies, and how to take the first steps? We will explain it to you in this introductory guide.
Responsive search ads: The pros and cons
Let's talk about Google's new responsive display ads. Is it better to choose this new format or stick to the classic custom banners?