Marketing Strategy

In industrial markets, collaboration between a company and a marketing agency truly works when both parties resonate as one team. It’s not about fully outsourcing the work, but about...

In recent years, the industrial market has faced uncertain growth and tighter budgets. In this context, B2B marketing needs to shift gears: it’s not about “doing more,”...

Artificial intelligence is changing the way people search, read, and select information online. In just a few months, it has gone from a supporting technology to an active player in...

In 2024, Italy remained one of the main targets of cybercrime in Europe and worldwide. Although the country accounts for only 1.8% of global GDP, it was hit by 10% of all known cyberattacks...

When it comes to B2B social media, it’s easy to underestimate the commitment required. Many assume it’s enough to post occasionally on random topics. But like any business investment,...

Sometimes, 1+1 equals 3. Collaboration between people with different skills and backgrounds often leads to results that seem unimaginable initially. This is especially true in technical...

Given the complexity of products and services, the WHAT to communicate certainly carries more weight in industrial markets than in other sectors. However, it is crucial not to underestimate...

The B2B buying process has reached a new level of complexity, but by working on your online presence you can take advantage of it.

Are you wondering how inbound marketing works and why it is important for B2B companies? Find out everything you need to know in this article.

Italian SME digital marketing - especially in the B2B market - is lacking. Let's understand why this is happening and what they can do to enhance their online presence.