Flux is an Austrian company with over 40 years of experience in encoder systems for position and motion measurement, specializing in innovative solutions for industrial automation. The company develops patented technologies such as GMI® and advanced inductive systems to ensure high precision, speed, and flexibility. Thanks to an interdisciplinary team of engineers, Flux delivers customized solutions for high-performance industrial applications.
Communicating a Technical Product
When communicating a technical product, an attractive graphic alone is not enough; you need a visual language that speaks the same language as the people who use that product. We handled the creation of printed materials, including brochures, flyers, catalogs, and technical documentation, managing every phase from concept to final delivery to ensure this result.
Being an agency specialized in industrial B2B enabled us to interpret technical content effectively, enhance its value, and make it easily accessible to technical audiences.
How We Worked
The core of our work focused on graphic design and layout. We created clear, structured layouts that were always consistent with the brand identity and, above all, provided proper space for technical information without overwhelming the communication.
We worked with DWG files provided by the client, adapting them to create illustrations better suited for commercial materials, while maintaining a balance between clarity and stylistic consistency. At the same time, we produced photorealistic renders of the products to showcase their form and materials, giving a concrete “face” to the communication.
Print coordination was another key aspect of the project. We selected high-quality substrates, evaluated special finishes such as UV coating, screen printing, and soft-touch lamination, and monitored the entire production process through to delivery, ensuring that the quality of the documentation matched the quality of the product itself.
To further enhance communication effectiveness, we designed custom icons and visual elements that are fully aligned with the brand’s visual identity and specifically created to simplify complex technical concepts.
The Value of a Partner Who Speaks Your Language
Our contribution goes beyond graphic design. We understand the technical environments in which our clients operate, we know what they need to communicate, and how to deliver those messages clearly and professionally. This allows us to reduce timelines, costs, and misunderstandings, resulting in higher overall quality.
The result is a project crafted with attention to every detail, designed to deliver effective, clear, and ready-to-use materials even in the most specialized technical contexts.
